Direct mail piece
Sent to CEOs, CFOs, and IROs at public companies in order to generate highly qualified leads for internet capital markets database firm.
bigdough.com
Western Union telegram
[Today, Today's Date, Time]
Personal and Confidential
name
company
address
address2
City, state zip
This is your FREE introductory membership to bigdough.com.
Congratulations -- you've joined 1,078 IR executives who are using bigdough to find, contact and attract new institutional investors... and to drive up their stock prices.
Your personal passcode is: [PASSCODE]. To validate your trial membership, please log on to www.bigdough.com/irpower by [DAY, DATE], 11:31 p.m. EST.
Companies such as Apple Computer, Chiquita, GTE Corp, Johns Manville and MGM swear by us. Log on now to try dozens of powerful new features, and find out why our members are calling us "an invaluable investor relations tool"..."the most comprehensive in coverage, timely in currency, and cost effective"... "the best database out there".
As a bigdough.com member, you now have full access to our fast, always current, interactive database of more than 23,748 decision-makers -- executives, portfolio managers, buy side analysts and traders -- at more than 4,152 North American, European, and Pacific Rim institutions.
Bigdough also gives you elusive hedge fund managers. These folks are notoriously hard to track down. But as a bigdough member, you can use the world’s largest hedge fund database with more than 1018 management firms and more than 2517 portfolio managers.
Your bigdough membership is everything you need to drive your investor relations. You're entitled to use bigdough's powerful searches and reports to zero-in on only those institutional investors who should have your stock.
You have exclusive access to detailed contact information and personal backgrounds on the individual money managers following your sector and stock.
And now, you can put bigdough to work for you -- FREE. (But only if you log on by [DAY, DATE] to validate your trial passcode. If you haven't validated it by then, it will be deleted from our system.)
Here are just a few of the ways you can use bigdough, starting with your first log on.
Get complete details on the money managers you contact... and those who contact you.
Just point and click, and you get personal phone numbers, email addresses, and even the personal backgrounds of money managers. Our team of 27 researchers adds new information to bigdough every minute of every day. Today alone we have added or modified more than 13,159 records.
Use dozens of powerful searches to help you select your very best prospects These are just 4 quick examples.
· A refreshingly straightforward, color-coded report that lets you see who owns [TICKER], who bought or sold, and exactly who to contact.
· A chart which shows you who owns you and your peers, complete with detailed contact information.
· A full list of p.m.s and analysts who follow your industry, but work for an institution that doesn't -- yet -- own [TICKER].
· Punch in dozens of variables to select institutional investors by such criteria as investment style, market cap focus, and location. Then download it in Excel to your computer.
Work faster and better using these amazing features
We're constantly listening to our members and introducing new and better ways to help you contact your best prospects. As a bigdough member, you can:
· Find out who's moving where with proprietary money manager news updates. Every morning, you'll receive an email telling you of the latest promotions, moves and developments among institutional investors.
· Quickly and easily promote your company to the contacts you select, with bigdough's blast email. With a click of your mouse, you can fire off a custom, individual email to everyone on the list you've selected.
· Do your favorite searches and reports in seconds. Bigdough lets you save your searches in your personal admin area. Whenever you want to do the same search again, simply click the link.
· Customize your bigdough to work the way you want it to. Save your searches, keep a log of your accounts and peers. And keep track of your "bigdough buddies" for fast lookup, notes and contact info... using bigdough's web-enabled contact management software.
· Get live, quality customer service by skilled database experts. If you ever have any questions or need help, you can speak to a real person right away. Call toll-free or drop us an email and someone will call you back within minutes. 24 hours a day. Seven days a week.
· Get great gifts simply by keeping us posted on changes or additions that should be in the database. Help keep bigdough as perfect as possible, and we'll reward you as a member.
Here’s how to use bigdough.com – absolutely FREE -- right now.
1. Point your browser to www.bigdough.com/irpower.
2. Enter [PASSCODE] in the field provided
3. Enter [TICKER] to find out who owns your stock... or click on search tips to learn dozens of ways to use bigdough to find your best prospects.
Tell us what you want to see We listen to our members, and we're continually upgrading our site, search capabilities and services based on your suggestions. In the past month, we've added an exclusive list (with email) of reporters who write about stocks at financial publications all over the U.S. and Canada... and a mutual fund holding list, with direct links to portfolio managers. Please let us know of any changes YOU'D like to see.
Your passcode is free, and there’s no obligation. Use it in your office without spending a cent. Decide just how valuable bigdough is to you. But please, make sure you log on by [DAY, DATE] to ensure your free introductory membership. In fact, take a moment to log on now and validate your passcode, so you don’t risk missing out on your membership benefits.
Bill Kapner
Founder and CEO
bigdough.com
c.c. [CEO], [CFO]
P.S. Here's what your colleagues appreciate about their bigdough memberships:
Theodore Economou, Director of IR, ITT Industries, says, "Bigdough IS the best database out there. Nobody comes close. I use bigdough
(continued on next page)
every day and couldn't do my job without it."
I do peer group comparisons quarterly. I also look at the sell-side analysts that follow those companies in trying to get coverage for our company since those analysts are already in our industry. I also look up our investors, what their investment style is, how much of our stock they hold, and where they're located. To name a few. . . Bigdough's information is a wonderful complement to my work. I would recommend it to any other investor relations peer.
Carrie Marelli, VP Investor Relations
New Century Financial
I couldn't or wouldn't run my department without bigdough.com. In short, it is rich in features that are highly useful to the IR department on a daily basis. I recommend it highly. Besides the typical targeting uses, this database is absolutely rich in other features. One can use it as an intelligence tool for peer companies, suppliers, customer, and acquisition targets. The ability to download the data is highly useful: I can prepare reports in virtually any format senior management requests. The blast e-mail feature offers so many options - it's so easy to set up appointments and contact analysts and portfolio managers!
Nancy Kyle, Director, Investor Relations
Kulicke & Soffa, Inc.
Bigdough is an invaluable investor relations tool that allows us to research, target, communicate and analyze all from the one single bigdough platform. I'm especially pleased with the recent peer group ownership matrix update and am eagerly anticipating the new sell-side analyst capabilities.
James Bauer, Director, Investor Relations
Antec Corp.
In reviewing competitive products I found Bigdough to be the most comprehensive in its coverage, timely in its data, and cost effective.
Bill Shelton, Director of Investor Relations
SmarterKids.com, Inc.
I did a very careful comparison between bigdough and other institutional databases. Bigdough contained at least 50% more contacts in every job title and specialty in our comparison. In some searches, bigdough produced more than twice as many qualified prospects. That's an important difference. Its e-mail information is the best we've seen. Bigdough contains e-mail addresses for more than 80% of its contacts. In the next closest, the percentage isn't half that.
Jay Kraker, Managing Director Kraker & Co., Inc.
Bigdough's research department always delivers detailed results...and quickly. I've sent in countless inquiries, most of which have been investigated and resolved in one business day. They must hire their researchers right out of the CIA!
Erich Sandoval, Account Executive
The Ruth Group
Last month, we did a targeted blast e-mail through bigdough.com, and we received numerous inquiries from institutional investors. Within a few days our stock was up more than 50%. There were no announcements, or any notable events during that period. As far as I could tell, the stock price move was a result of the bigdough communication.
Garrett Krause, CEO
Sara Hallitex Corp.
Bigdough helps me to find out who I'm dealing with and then communicate that to senior management. I want to be able to communicate to the CEO or CFO the importance of meeting with a particular investor... just how big they are and what they represent to our company. We've been able to respond immediately to inquiries based on the data bigdough's given us, and that's made the difference in attracting investors.
Peter Schuman, Director IR
Coherent Inc.
The data in bigdough is extensive and detailed, and bigdough's customer service department is excellent. In the few months that I have been using the product, bigdough has added time-saving features such as more specific industry categories for analyst searches.
George Christy, Director, Corporate Finance
Channell Commercial Corporation
---------------------------------------------------------------------- Create your own success story starting today
Here's your personal, private passcode to bigdough.com. Write it down and keep it in a safe place.
[PASSCODE]
Remember to validate your passcode and ensure your free access to bigdough. You must log on to www.bigdough.com/irpower by [DAY, DATE], 11:31 p.m. EST.
Note: This valuable introductory membership is offered to selected professionals who aren't currently on a trial membership or who haven't recently completed one. Your free trial membership will be validated at the discretion of bigdough.com.