"In good part through Vic Michener's marketing and copywriting efforts, we have grown bigdough from a tiny company to the leading firm in the capital markets database and software industry -- a very profitable company, with more than 100 employees around the world"
   Bill Kapner, President & CEO
   bigdough.com

"I live and die by how many generated sales leads there are, and Vic has been a tremendous asset in getting more focused leads through his marketing efforts. He resurrected depressed response rates for our firm with a unique advertorial direct marketing package. Later, his 'telegram' DM letter brought even better results.

"He has excellent listening skills (and even tape records our discussions so he doesn't miss anything!), is easy to work with, grasps ideas quickly, and takes direction without hurt feelings while contributing his own creative ideas on projects. Vic is an asset to anyone serious about getting better marketing results for their small business."
   Trevor Byrne, President
   Small Business Consumer Centre

"You're the copywriter I've turned to, more than any other freelance copywriter, for more than five years... I am very impressed with your work and the professional manner in which you have handled the many challenges thrown at you ... You take initiative to get complete information, offer useful recommendations pertaining to design and complete projects on time. You're a talented, seasoned copywriter, and I would not hesitate to recommend you for your creativity, reliability, accuracy, professionalism and personality."
   Claudette A. Leslie, Advertising Manager
   Canada Law Book

"...As for your copy, it was right on the money. It is rare to find a new writer who, with only one briefing, can both hone in on the issue and express it so clearly."
   Leo Cook, President
   Andrew & Cook Advertising Ltd.

"...You exceeded our expectations in your writing capabilities and in your final delivery... You very carefully geared your work to the appropriate audience and selected a professional yet easy-to-understand tone."
   Barb Yates, Project Manager, Retail Services Development
   Credit Union Central of Canada

"I am very pleased with your work on the J&D/MTR (Insurance Brokers) brochure. You understood the objectives and became very familiar with the subject very rapidly. You followed the briefing accurately and interviewed the client effectively... We were looking for interesting copy, sequentially organized, smooth flowing and with catchy headlines that would carry the main message without reading the body copy. You delivered it... You're also very punctual, reliable and easy to work with. Based on my experience with this brochure, I would highly recommend you for your creative writing skills."
   Mario Crespi, Vice President
   Business Communication Services

"Your professionalism and easy-reading style of writing are much appreciated."
   Sandra Kay, Marketing Manager, Tax and Accounting
   Carswell Publishing

"You were able to express concepts into easily understood explanations. The creative flow leads reader step by step through the copy. Catchy head titles and subtitles to attract reader's attention. Very satisfied with work received on projects conducted for Kleen-Flo."
   John Tzortzidis, Marketing Manager
   Kleen-flo Tumbler Industries Ltd.

"Working with you is uncomplicated. You have the ability to quickly understand the core of a problem, or a project's objective, and express it in simple terms, and then come up with a creative solution that is direct and easily understood. You keep your writing well-focussed so it communicates well."
   Robi Roncarelli, Publisher
   Pixel -- The Computer Animation Newsletter